Training "Distribution. Building effective network"
OBJECTIVE - to master the technology of constructing the distribution network
TASKS:
- To learn how to create the conditions for increasing sales and developing relationships with trading partners
- To master methodology of sales promotion programs development
- To get the tools of control over the entire distribution chain activities
PARTICIPANTS - Managers responsible for the strategic and operational management of sales
IN THE PROGRAM:
Building of the system - classification of channels, model and stages, SWOT analysis
Sales strategy - selection factors, the sales department structure, the model and stages of distribution
Sales budget - segregation by sales channels, marketing management, budget calculation
Work with accounts receivables - sales and receivables, incentive programs, methods of stimulation
Team management - selection technologies, development programs, effective motivation
SKILLS TO BE DEVELOPED:
Operational management, strategic vision, analytical skills