Training "The practice of marchandising"

OBJECTIVE - to learn how to build an efficient merchandising function

TASKS:

To master the key principles of merchandising
To analyse integration of a merchandising function
To gain the knowledge of the effective use of the retail outlet resources

PARTICIPANTS - directors and owners of retail outlets, administrators of sales areas or departments, assistants, merchandisers, sales managers

IN THE PROGRAM:

Place and role - system of business processes in the retail business, place of merchandising in business processes, system of merchandising functions

Principles of application - both planned and impulse purchases, commodity and product categories, POSM advertising

Tasks and their correlation - presence, visibility, attention-getting

Specificity of the participants – producers’ goals, targets of retailers, synergy of interests

Management of the function – measuring units, internal standards, effectiveness evaluation methods

SKILLS TO BE DEVELOPED:

Analytical, decision making, communication, teamwork

Training "Effective supervisor. Creating and managing sales team"

OBJECTIVE - to master the skills of sales team management

TASKS:

To analyse the role and place of the supervisor in the team
To master team management skills
To develop supervisory competences

Training "Distribution. Building effective network"

OBJECTIVE - to master the technology of constructing the distribution network

TASKS:

To learn how to create the conditions for increasing sales and developing relationships with trading partners
To master methodology of sales promotion programs development
To get the tools of control over the entire distribution chain activities

Training "Consultative / Large sale"

OBJECTIVE - to master strategy and tactics of consultative sales

TASKS:

To work out all stages of the consultative sales
To form sales process management skills
To learn the effective techniques interaction with consumers

Training "Sales representative key skills. Basic course"

OBJECTIVE - to acquire skills and competences for effective sales

TASKS:

To develop understanding of sales process
To master sales techniques
To work out key skills of working with clients

Training "The practice of marchandising"

OBJECTIVE - to learn how to build an efficient merchandising function

TASKS:

To master the key principles of merchandising
To analyse integration of a merchandising function
To gain the knowledge of the effective use of the retail outlet resources

Тренінги в Україні

Trainings

Library