Training "Sales representative key skills. Basic course"
OBJECTIVE - to acquire skills and competences for effective sales
TASKS:
- To develop understanding of sales process
- To master sales techniques
- To work out key skills of working with clients
PARTICIPANTS - sales managers, sales representatives, merchandisers
IN THE PROGRAM:
Induction - place and role, competence, sales process structure
Planning and preparation – knowledge required, objective setting, visit preparation
First visit and introductory part - first impression, company presentation, mission of the visit
Identification of needs - types of questions, the principle of "bailer", IBS and connecting phrase
Presentation and argumentation - characteristics, features and advantages, benefits
The final step - "buy signal", types of signals, closing techniques
Objections handling - “true” and “false” objection, attitude to the objections and overcoming techniques
SKILLS TO BE DEVELOPED:
Analytical, presentation, planning and organisation of work, self-confidence