OBJECTIVE - to master the technology of constructing the distribution network 

TASKS:                  

• To learn how to create the conditions for increasing sales and developing relationships with trading partners
• To master methodology of sales promotion programs development
• To get the tools of control over the entire distribution chain activities

PARTICIPANTS - Managers responsible for the strategic and operational management of sales

IN THE PROGRAM:  

Building of the system - classification of channels, model and stages, SWOT analysis

Sales strategy - selection factors, the sales department structure, the model and stages of distribution

Sales budget - segregation by sales channels, marketing management, budget calculation

Work with accounts receivables - sales and receivables, incentive programs, methods of stimulation

Team management - selection technologies, development programs, effective motivation

SKILLS TO BE DEVELOPED:

Operational management, strategic vision, analytical skills

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