Training "Sales representative key skills. Basic course"

OBJECTIVE - to acquire skills and competences for effective sales                                                                         

TASKS:                  

  • To develop understanding of sales process
  • To master sales techniques
  • To work out key skills of working with clients

PARTICIPANTS - sales managers, sales representatives, merchandisers

IN THE PROGRAM:          

Induction - place and role, competence, sales process structure

Planning and preparation – knowledge required, objective setting, visit preparation

First visit and introductory part - first impression, company presentation, mission of the visit

Identification of needs - types of questions, the principle of "bailer", IBS and connecting phrase

Presentation and argumentation - characteristics, features and advantages, benefits

The final step - "buy signal", types of signals, closing techniques

Objections handling - “true” and “false” objection, attitude to the objections and overcoming techniques

SKILLS TO BE DEVELOPED:            

Analytical, presentation, planning and organisation of work, self-confidence

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Training "Effective supervisor. Creating and managing sales team"

OBJECTIVE - to master the skills of sales team management

TASKS:                  

  • To analyse the role and place of the supervisor in the team
  • To master team management skills
  • To develop supervisory competences 

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Training "Distribution. Building effective network"

OBJECTIVE - to master the technology of constructing the distribution network 

TASKS:                  

  • To learn how to create the conditions for increasing sales and developing relationships with trading partners
  • To master methodology of sales promotion programs development
  • To get the tools of control over the entire distribution chain activities

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Training "Consultative / Large sale"

OBJECTIVE - to master strategy and tactics of consultative sales

TASKS:

  • To work out all stages of the consultative sales
  • To form sales process management skills
  • To learn the effective techniques interaction with consumers

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Training "Sales representative key skills. Basic course"

OBJECTIVE - to acquire skills and competences for effective sales                                                                         

TASKS:                  

  • To develop understanding of sales process
  • To master sales techniques
  • To work out key skills of working with clients

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Training "The practice of marchandising"

OBJECTIVE - to learn how to build an efficient merchandising function                                                                                                                     

TASKS:                  

  • To master the key principles of merchandising
  • To analyse integration of a merchandising function
  • To gain the knowledge of the effective use of the retail outlet resources

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